Pinterest is a powerful platform for driving traffic and making money online. If you’re a beginner looking to make money on Pinterest in 2023, The Ultimate Guide to Making Money On Pinterest In 2023 was written just for you!
Pinterest is more than just a platform for collecting and organizing inspiration. With over 250 million monthly active users, it has become a powerful tool for businesses and individuals looking to make money online.
I’ll be taking you through two major steps to making money on Pinterest:
(a). Creating And Optimizing Your Pinterest Account for Business.
(b). 9 Ways to Make Money On Pinterest.
(A). Creating And Optimizing Your Pinterest Account for Business
Set up a Business Account:
To start making money on Pinterest, you’ll need to set up a business account. This will give you access to analytics and other tools that will help you understand your audience and track your progress.
To set up a Pinterest Business Account, follow these steps:
- Go to business.pinterest.com and click on “Create Account”
- Fill out the required information, including your business name and email address.
- Verify your email address by clicking on the link sent to your email.
- Set up your profile by adding a profile picture, bio, and website link.
- Create boards and pin content relevant to your business.
- Verify your website to gain access to analytics and other business tools.
- Start promoting your pins and boards to reach more people.
Note: You can also convert your personal account to a Business Account, you can do that by going to Settings and then Account Settings, and then clicking on Convert to Business Account.
Optimize your profile:
Your profile is the first thing people will see when they come to your page, so it’s important to make a good impression. Make sure your profile picture and bio are clear and informative, and that your boards are organized and easy to navigate.
To optimize your Pinterest profile, you can follow these tips:
- Use a clear profile picture: Use a high-quality image of your business logo or a headshot of yourself if you are a personal brand.
- Write an engaging Bio: Write a short bio that describes your business or personal brand and includes keywords relevant to your niche.
- Link to your website: Make sure to include a link to your website in your profile so that people can easily find out more about your business.
- Create boards that are relevant to your business: Organize your boards by topic, and make sure that the titles and descriptions include keywords that are relevant to your business.
- Pin high-quality images: Use high-resolution images that are visually appealing and relevant to your business.
- Use keywords in your pins and boards: Use keywords in your pins and boards to make them more discoverable.
- Use Pinterest Analytics: Use the analytics provided by Pinterest to track your performance and optimize your account accordingly.
- Collaborate with other users: Collaborate with other users by repinning their content or creating joint boards.
- Keep your account active: Regularly pin new content, and engage with your followers to keep your account active.
By following these steps, you can optimize your Pinterest profile to reach more people and drive more traffic to your website.
(B). 9 Ways to Make Money On Pinterest.
1. Create quality content:
To make money on Pinterest, you’ll need to create quality content that people will want to share. Make sure your pins are visually appealing and that they include relevant keywords and hashtags.
Creating quality content involves several steps:
- Conduct research: Gather information on the topic you want to write about, and make sure it is accurate and up-to-date.
- Define your audience: Know who you are writing for and tailor your content to their interests and needs.
- Use a clear and concise writing style: Make sure your writing is easy to understand and free of grammar and spelling errors.
- Use visuals: Incorporate images, videos, and other forms of media to make your content more engaging.
- Optimize for SEO: Use keywords and meta tags to make sure your content is easily discoverable by search engines.
- Edit and proofread: Make sure your content is well-organized, free of errors and polished.
- Promote your content: Share your content on social media, reach out to influencers and bloggers in your niche to promote it and monitor the performance of your content to improve in the future.
2. Affiliate Marketing
Affiliate marketing is one of the easiest ways to make money on Pinterest. It involves promoting products or services from other companies and earning a commission for each sale made through your unique affiliate link. To get started with affiliate marketing on Pinterest, you’ll need to sign up for an affiliate program, such as Amazon Associates or ShareASale. Once you’ve been approved, you can begin creating pins that promote products from the program and include your affiliate link.
To make money with affiliate marketing on Pinterest, you can follow these steps:
- Create a Pinterest account and establish a presence by consistently creating and sharing high-quality content in your niche.
- Join affiliate programs relevant to your niche and obtain unique affiliate links for products or services you want to promote.
- Create pins that showcase the products or services you are promoting and include your affiliate link in the pin description or in a blog post that the pin links to.
- Share your affiliate pins on your Pinterest boards and in relevant group boards to reach a wider audience.
- Use keywords and hashtags in your pins and boards to make them more discoverable to users searching for related content.
- Use analytics to track the performance of your affiliate pins and make adjustments as needed to optimize your earnings.
- Be transparent with your audience about your affiliate relationships and always disclose affiliate links in compliance with FTC guidelines.
- Keep testing, experimenting and improving your strategy to maximize your revenue
It’s important to remember that affiliate marketing on Pinterest requires patience, consistency and a long-term approach. Building a loyal following and establishing a strong presence on the platform takes time, but the rewards can be significant.
3. Sponsored Content
Another way to make money on Pinterest is through sponsored content. This involves working with brands to create pins that promote their products or services. To get started with sponsored content, you’ll need to have a large following and engagement on your Pinterest account. Brands are more likely to work with accounts that have a high level of engagement and a large audience.
How to do Sponsored Content on Pinterest
To do sponsored content on Pinterest, you will need to set up a Business Account and apply to become a verified merchant. Once you have been verified, you can create a promoted pin campaign through the Ads Manager. You will need to select your target audience and set a budget for your campaign. It’s also a good idea to create visually appealing and high-quality pins that are relevant to your brand or product to increase the chances of engagement. You can also use analytics to track the performance of your campaign and make adjustments as needed.
4. Selling Products
Pinterest can also be used as a sales channel for your own products. If you have an online store, you can use Pinterest to drive traffic to your website and increase sales. You can create pins that showcase your products and include a link to your online store. Keep in mind that you’ll need to have a solid understanding of Pinterest’s algorithm and best practices to effectively promote your products.
How to Sell your Products on Pinterest
- Set up a Business Account: Create a Business Account on Pinterest if you haven’t already. This will give you access to analytics, ad options and other features that will help you sell your products.
- Create product Pins: Create visually appealing pins for your products, including images and descriptions. Add a price tag to your pins and make sure they are easy to find on your boards.
- Organize your Boards: Create boards for different types of products or collections to make it easy for users to find what they’re looking for. Use relevant keywords in the names of your boards and pins to make them more discoverable.
- Use buyable pins: Pinterest has a feature called “buyable pins” which allows users to purchase products directly from your pins. This feature is only available in certain countries, but if it’s available in your country, set it up to make it easy for users to buy from you.
- Use Pinterest Analytics: Use the analytics provided by Pinterest to track the performance of your pins and boards. Use this data to optimize your boards and pins for better visibility and engagement.
- Use Pinterest Ads: Use promoted pins to increase your visibility and drive traffic to your website. Use targeting options to reach the right audience and use analytics to track the performance of your ads.
- Make Use of Rich Pins: Rich Pins are a type of pins that allow you to add more information to your pins, such as the price, availability, and where to purchase the product. This makes it easier for your potential customers to find the information they need to make a purchase.
- Engage with your audience: Respond to comments and messages, and interact with other users on Pinterest to build a community around your brand.
5. Online Courses and E-books
Creating and selling online courses or e-books is another way to make money on Pinterest. By creating pins that promote your course or e-book, you can drive traffic to your website and increase sales. Keep in mind that you’ll need to have a solid understanding of your target market and what they’re looking for in a course or e-book to be successful.
How to make money with Online Courses and E-books on Pinterest
- Create Boards: Create boards for your online courses and e-books. Use relevant keywords in the names of your boards and pins to make them more discoverable.
- Create Pins: Create visually appealing pins for your courses and e-books, including images and descriptions. Add a price tag or a call-to-action link to your pins, and make sure they are easy to find on your boards.
- Use Rich Pins: Rich Pins are a type of pins that allow you to add more information to your pins, such as the price, availability, and where to purchase the product. This makes it easier for your potential customers to find the information they need to make a purchase.
- Use buyable Pins: If available in your country, Use Pinterest’s buyable pins feature to allow customers to purchase your online courses and e-books directly from Pinterest.
- Use Pinterest Ads: Use promoted pins to increase your visibility and drive traffic to your website or course platform. Use targeting options to reach the right audience and use analytics to track the performance of your ads.
- Use affiliate marketing: If you are promoting someone else’s courses or e-books, use affiliate links to earn a commission for each sale.
- Engage with your audience: Respond to comments and messages, and interact with other users on Pinterest to build a community around your brand.
- Use your website and other social media platforms: These can serve as channels to cross-promote your online courses and e-books.
- Create lead magnets: You can use webinars or free samples of your e-books, to encourage potential customers to sign up for your email list and learn more about your products.
- Continuously update your content: You can do this and also use analytics to track the performance of your pins, boards and campaigns. Use this data to optimize your boards and pins for better visibility and engagement.
If you’re an expert in using Pinterest for business, you can offer consulting services to other businesses. As a consultant, you can help businesses create a Pinterest strategy, optimize their pins, and increase their reach on the platform. To start offering consulting services, you’ll need to have a lot of experience using Pinterest for business and be able to demonstrate results.
There are several ways to make money on Pinterest through consulting, including:
- Offering Pinterest account management services to businesses and individuals.
- Providing training and education on how to effectively use Pinterest for marketing and driving traffic to websites.
- Creating and selling Pinterest templates, e-books, and other resources on how to use Pinterest for business.
- Partnering with brands and influencers to create sponsored content on Pinterest.
- Creating a course or webinar on how to use Pinterest for business.
To make money through consulting on Pinterest, you should be well-versed in the platform’s features and best practices for using it for business. You should also have a strong understanding of SEO, content creation, and marketing. Building a strong personal brand and being consistent on the platform can also help attract potential clients.
You can use your boards to promote and sell services such as consulting, coaching, or design work.
There are several ways to make money on Pinterest by offering services, including:
- Offering Pinterest account management services to businesses and individuals. This can include tasks such as creating and scheduling pins, optimizing boards and profiles, and providing analytics and reporting on performance.
- Providing Pinterest marketing services to businesses. This can include creating and implementing a Pinterest marketing strategy, setting up and running Pinterest ads, and analyzing performance data to optimize campaigns.
- Offering Pinterest design services, such as creating custom pins, boards, and graphics that align with a business’s branding and marketing goals.
- Providing Pinterest education and training services. This can include creating and delivering workshops, webinars, or online courses on how to effectively use Pinterest for business.
- Partnering with brands to create sponsored content on Pinterest, either by creating pins to feature their products or services or by running ads on the platform.
To make money on Pinterest by offering services, it’s important to have a strong understanding of the platform, its features and best practices, and how businesses can use it to reach their target audience. Building a strong personal brand and positioning properly on the platform can also help attract potential clients.
8. Collaborate with other Pinners:
Collaborating with other Pinners is a great way to reach a new audience and promote your content. Try reaching out to other bloggers or influencers in your niche and see if they’re interested in working together.
Here are some ways to collaborate with other Pinterest users:
- Join Pinterest groups: Look for groups that are related to your niche and join them to connect with other users and share your pins.
- Collaborate on boards: Reach out to other users and ask if they would like to collaborate on a board together. This allows you to share pins and reach a wider audience.
- Participate in Pinterest challenges: Many users and brands host Pinterest challenges, which are a great way to connect with other users and gain exposure for your pins.
- Share pins from other users: Re-pin content from other users to help promote their pins and gain their attention.
- Follow and interact with other users: Follow other users and interact with their content by commenting on their pins and sending direct messages.
- Collaborate on a campaign: Reach out to brands or influencers in your niche and see if they would like to collaborate on a campaign.
- Host a Pinterest Party: Host a Pinterest party with other users, everyone will create new content and share it with each other.
Remember that building a relationship takes time, be patient and consistent.
9. Track your progress:
Keep track of your progress on Pinterest by using the analytics tools provided by the platform. This will help you understand which pins are performing well and which ones need improvement
To track the progress of your Pinterest pins, you can use the built-in analytics feature in your Pinterest account.
Here are the steps to access it:
- Log in to your Pinterest account and click on the three dots in the top-right corner of the homepage.
- Select “Settings” from the drop-down menu.
- Click on “Claim” next to the website or profile that you want to track.
- Click on “Confirm” to verify your website or profile.
- Once your website or profile is claimed, you will be able to access analytics for your pins.
- To view the analytics for your pins, click on the “Analytics” tab in the top menu.
- Here you will be able to see data on your pin’s views, saves, clicks, and more, and you can filter the data by date range and board.
You can also use third-party analytics tools like Tailwind, Ahalogy, or Curalate to track your Pinterest pin progress.
Finally, you can use Pinterest to promote your services and drive leads. This can be done by creating pins that showcase your expertise and include a link to your website where potential clients can learn more about your services. Keep in mind that you’ll need to have a solid understanding of your target market and what they’re looking for in a service to be successful.
Pinterest is a powerful tool for making money online, and with the right strategy, you can monetize your account and start earning income in 2023. Remember to focus on your target market and provide value to your followers. With the right approach, you can turn your Pinterest account into a profitable business.